Let´s
talk about color !!!
The
Process
Step 1: clearly define the results you want to
achieve with color;
Step 2: select a main color that reflects the
needs of the project;
Step 3: select color scheme based on the choice of
the central hule;
Step 4: refine the available color choices in
terms of the particular project or individual sensibility.
Aspects
of color
The following aspects of color contain color
combinations that exist in harmony with each other and are in the spectral
balance.
HOT : refers to red in full saturation on the
color wheel, this is red at its strongest. Hot colors project outward and
attract attention. For this reason, red is often used in graphic signage and
design.Hot colors
are strong and aggressive and seem to vibrate within their owm space. The power
of hot colors affect people in many ways, such as increasing blood pressure and
stimulating the nervous system.
COLD: cold reflects to fully saturated blue. At is
brightest it is dominating and strong. Cold colors remind one of ice and snow. The
feelings generated by cold colors. Blue, green, blue green are the direct
opposite of those generated by hot colors; cold blue snow the metabolism and
increases one´s sense of calm.
WARM: All hues that contain red are
warm. It is the addiction of yellow to red that makes warm colors substantially
different from hot colors. Warm colors, such as red-orange, orange and
yellow-orange always contain a mixture of red and yellow in their composition
and encompass a larger part of emotional spectrum, Warm colors are comforting, spontaneous
and welcoming.
COOL: are based in blue. They differ
from cold colors because of the addition of yellow to their composition which
creates yellow-green, green, blue-green. Cool colors. Such as turquoise blue
and verdant green are seem in nature. Like spring growth, they make us feel
renewed.
