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Colors


Let´s talk about color !!!



The Process

Step 1: clearly define the results you want to achieve with color;

Step 2: select a main color that reflects the needs of the project;

Step 3: select color scheme based on the choice of the central hule;

Step 4: refine the available color choices in terms of the particular project or individual sensibility.


Aspects of color

The following aspects of color contain color combinations that exist in harmony with each other and are in the spectral balance.


HOT : refers to red in full saturation on the color wheel, this is red at its strongest. Hot colors project outward and attract attention. For this reason, red is often used in graphic signage and design.Hot colors are strong and aggressive and seem to vibrate within their owm space. The power of hot colors affect people in many ways, such as increasing blood pressure and stimulating the nervous system.



COLD: cold reflects to fully saturated blue. At is brightest it is dominating and strong. Cold colors remind one of ice and snow. The feelings generated by cold colors. Blue, green, blue green are the direct opposite of those generated by hot colors; cold blue snow the metabolism and increases one´s sense of calm.


WARM: All hues that contain red are warm. It is the addiction of yellow to red that makes warm colors substantially different from hot colors. Warm colors, such as red-orange, orange and yellow-orange always contain a mixture of red and yellow in their composition and encompass a larger part of emotional spectrum, Warm colors are comforting, spontaneous and welcoming.



COOL: are based in blue. They differ from cold colors because of the addition of yellow to their composition which creates yellow-green, green, blue-green. Cool colors. Such as turquoise blue and verdant green are seem in nature. Like spring growth, they make us feel renewed.



 Bride M.Whelan
Color Harmony